7 Traits of Horrible Bosses

-This post on Horrible Bosses was first written in 2017, but is still relevant today- I am not sure how many of you actually watched the movie “Horrible Bosses”, but in real life, these people do actually exist. They might be able to make it in any industry for a while, but they rarely last....

5 Ways The Coronavirus Outbreak Will Affect The Luxury Industry In 2020

I'm very sure businesses in the luxury industry always have backup plans for everything. But I'm not sure these plans actually cover semi-apocalyptic scenarios like the one we’re witnessing today with the COVID-19 outbreak that’s putting the whole world in a global lock down. As this is being written, the aviation sector all over the...

7 Productive Things Entrepreneurs Can Do In A Home Quarantine Period

During this self imposed quarantine we're living under the corona virus outbreak, entrepreneurs are particularly stressed out because most businesses are stalling as if frozen in time; while the business cycle doesn't really wait for anyone or anything. As an entrepreneur myself, I am trying to make the most out of this period by getting...

What’s a High Luxury Today

Defining luxury is not an easy task. In effect, the very same definition of luxury changes with time. But today, in an era of high exposure and social media fame, is luxury truly what the media is telling us is a luxury? Not necessarily; because the true essence of luxury is not about how “famous”...

Learn The 5 Pillars of Luxury Marketing

(This article was originally developed for my company's website: The Luxury Makers I am sharing it here as it is my own work, with a few technical changes). Marketing a luxury brand is so different from marketing a brand that’s aimed towards the masses or the middle class in general. Luxury brands usually target people...

5 Questions You Need To Ask Yourself Before Going Into Entrepreneur Life

It's all fun and games until you hit the dark side of an entrepreneur's life. Reporting live from the crime scene; it's slightly darker than the dark side of the moon. Many people, especially if they spend more time online than in real life, start building their business / lifestyle expectations from the entrepreneurship journey,...

7 Business Lessons I learned in 2018-2019

I wrote this article while I was celebrating the 1 year mark for my company "The Luxury Makers"  as it was almost breaking even at 12 months young!! In this article, I am sharing with you the most important business lessons I learned from my first year in business. These lessons helped me craft excellent...

7 Business Tips to Make Social Media Work for You

It's 2019, and if a business doesn't have social media, it's like it doesn't even exist! Yet, it is not easy to figure out how can we make social media a productive channel to support the business and push visibility and client acquisition. Below, are my top 7 business tips to make your business' social...

How to Stay Motivated When Business is Difficult

The conversation with and between entrepreneurs about motivation is not new. New and seasoned entrepreneurs both know what the motivation struggle looks like; because, in reality, keeping our levels of motivation constantly high is not an easy job, especially in times when business is still in the development phase or simply slow. In this article,...

Five Reasons Marketers Fail in the Luxury Industry

-The article is adopted from The Luxury Makers with a twist. You can read it HERE- The luxury industry is definitely reigning supreme these days. Everyone in and around the marketing arena wants to be involved in luxury. Everyone wants to be working with luxury brands, regardless of whether the big ticket lies there or...