5 Ways The Coronavirus Outbreak Will Affect The Luxury Industry In 2020

I'm very sure businesses in the luxury industry always have backup plans for everything. But I'm not sure these plans actually cover semi-apocalyptic scenarios like the one we’re witnessing today with the COVID-19 outbreak that’s putting the whole world in a global lock down. As this is being written, the aviation sector all over the... Continue Reading →

7 Productive Things Entrepreneurs Can Do In A Home Quarantine Period

During this self imposed quarantine we're living under the corona virus outbreak, entrepreneurs are particularly stressed out because most businesses are stalling as if frozen in time; while the business cycle doesn't really wait for anyone or anything. As an entrepreneur myself, I am trying to make the most out of this period by getting... Continue Reading →

What’s a High Luxury Today

Defining luxury is not an easy task. In effect, the very same definition of luxury changes with time. But today, in an era of high exposure and social media fame, is luxury truly what the media is telling us is a luxury? Not necessarily; because the true essence of luxury is not about how “famous”... Continue Reading →

Learn The 5 Pillars of Luxury Marketing

(This article was originally developed for my company's website: The Luxury Makers I am sharing it here as it is my own work, with a few technical changes). Marketing a luxury brand is so different from marketing a brand that’s aimed towards the masses or the middle class in general. Luxury brands usually target people... Continue Reading →

Website Powered by WordPress.com.

Up ↑